When Will EV Sales Pick Up In The US?

Electric vehicle (EV) sales in the United States have yet to experience a significant surge despite increased interest prompted by geopolitical tensions, such as the Iran war. However, Subaru has emerged as a notable exception with its Solterra model, which has seen a marked increase in sales. The 2026 Subaru Solterra features upgraded performance, including a more powerful powertrain, extended range, and faster charging capabilities, alongside a new partnership with Tesla’s Supercharger network. These improvements have contributed to Subaru reporting its best-ever month for EV sales in April 2026, with Solterra sales rising nearly 19% year-on-year. Subaru’s success with the Solterra is part of a broader trend among several automakers showing growth in EV sales during the first quarter of 2026. Brands like Toyota, Lexus, Rivian, Cadillac, and Lucid have all reported increased EV sales compared to the previous year, while Ram has entered the EV market for the first time. Despite these gains, overall light-duty vehicle sales in the US remain subdued, influenced by factors such as the stagnation of EV tax credits and economic uncertainty following the escalation of conflict in Iran. The anticipated "spring bounce" in car sales, typically driven by tax refunds and seasonal demand, failed to materialise in April. The dynamics of the US EV market are further complicated by the rising availability of used electric vehicles, which are gaining traction among budget-conscious consumers. Used EV sales increased by nearly 17% year-on-year in April 2026, with Tesla leading the segment alongside strong performances from Hyundai, Chevrolet, Ford, and BMW. Meanwhile, the expansion of EV charging infrastructure, including installations at common locations like fast-food outlets, is gradually improving the convenience and appeal of electric cars. However, the growing popularity of hybrid vehicles and relatively stable inflation-adjusted gasoline prices continue to temper the urgency for consumers to switch entirely to EVs. Industry experts and advocacy groups are leveraging the current environment to boost EV adoption through targeted education and marketing efforts. Veloz, a non-profit EV advocacy organisation, has capitalised on rising fuel prices and increased public awareness by launching billboards near gas stations in major US cities, aiming to reach drivers at the point of fuel purchase. This strategy reflects a broader push to normalise EVs and encourage drivers to consider electric alternatives amid fluctuating fuel costs and evolving market conditions. The coming months will be critical in determining whether these efforts can translate into sustained growth in EV sales across the US.