Privacy Policy
Last updated: 30/03/2026
This Privacy Policy describes how eMotoX Sports Ltd (“we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our website, make a purchase, book a service, or otherwise interact with us (collectively, the “Services”).
This includes interactions through our website at https://emotoxsports.com (the “Site”), as well as any communications with us by email, phone, or other means.
For the purposes of this Privacy Policy, “you” and “your” refers to any individual using our Services, including customers, website visitors, and any other individuals whose personal data we process.
Please read this Privacy Policy carefully to understand how we handle your personal data.
Update the following Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date and take any other steps required by applicable law.
HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION
To provide our Services, we collect and use personal information about you from a variety of sources, as outlined in this Privacy Policy. The type of information we collect and how we use it depends on how you interact with us, including whether you are browsing our website, making a purchase, booking a service, or contacting us.
We use your personal information for the following purposes:
To provide and manage our Services
Including processing orders, delivering products, managing service bookings, and providing customer support.To communicate with you
Including responding to enquiries, sending order or service updates, and providing important information relating to your account or transactions.To improve our website and Services
Including analysing how users interact with our website (e.g. via Google Analytics and similar tools) to enhance functionality, performance, and user experience.To process payments and prevent fraud
Including working with payment providers such as PayPal, Stripe, Dojo, and Klarna to securely process transactions and detect or prevent fraudulent activity.For marketing and advertising purposes
Where permitted, to provide relevant offers, promotions, and advertisements via platforms such as Google, Meta (Facebook and Instagram), TikTok, and Pinterest.To comply with legal obligations
Including maintaining records, complying with tax and accounting requirements, and responding to lawful requests from authorities.To protect our business and users
Including enforcing our Terms of Service, preventing misuse of our website, and protecting our rights, property, and the safety of our users.
We process your personal information only where we have a lawful basis to do so under applicable data protection laws, including where it is necessary to perform a contract with you, comply with legal obligations, pursue our legitimate interests, or where you have provided consent.
WHAT PERSONAL INFORMATION WE COLLECT
The types of personal information we collect about you depend on how you interact with our website and Services, including whether you are browsing, making a purchase, booking a service, or contacting us.
When we refer to “personal information”, we mean any information that identifies you, relates to you, or can be used to identify you directly or indirectly.
We collect the following categories of personal information:
Contact Information
Such as your name, email address, telephone number, and billing or shipping address.Order and Transaction Information
Including details of products purchased, service bookings, order history, and transaction confirmations.Payment Information
Payment details are processed securely by third-party providers such as PayPal, Stripe, Dojo, and Klarna. We do not store full payment card details.Account Information
Where applicable, login credentials, account preferences, and account activity.Technical and Usage Information
Including IP address, browser type, device information, pages visited, and interactions with our website. This information may be collected through cookies and similar technologies, including Google Analytics and Rank Math.Marketing and Communications Data
Including your preferences for receiving marketing, and interactions with our advertising and marketing campaigns via platforms such as Google, Meta (Facebook and Instagram), TikTok, and Pinterest.Customer Support and Enquiry Information
Including any information you provide when contacting us via email, phone, or other channels, including details of enquiries, service requests, or support issues.
The specific personal information we collect will vary depending on your interaction with us, but we will only collect information that is necessary for the purposes described in this Privacy Policy.
INFORMATION WE COLLECT DIRECTLY FROM YOU
We collect personal information that you provide directly to us when you use our Services, including when you make a purchase, book a service, create an account, or contact us.
This may include:
Contact Details
Including your name, billing and shipping address, email address, and telephone number.Order and Transaction Information
Including your name, billing address, shipping address, payment confirmation, order details, and contact information associated with your purchase.Account Information
Including your username, password, and any other information used to create and secure your account.Customer Support and Communications
Including any information you provide when contacting us via email, phone, contact forms, or other channels, such as enquiries, feedback, or support requests.Service and Vehicle Information
Where you request repair or maintenance services, this may include details about your vehicle (such as make, model, condition, modifications, and reported faults) and any relevant service history or requirements.
Some features of our Services require you to provide personal information. If you choose not to provide this information, you may not be able to access or use certain features of the website or Services.
INFORMATION WE COLLECT ABOUT YOUR USAGE
We may automatically collect certain information about how you access and use our website and Services (“Usage Data”). This information helps us understand how our website is used, improve performance, and deliver relevant content and advertising.
We collect this information using cookies, pixels, and similar tracking
INFORMATION WE OBTAIN FROM THIRD PARTIES
We may obtain personal information about you from third parties who provide services on our behalf or support our website and business operations.
This may include:
Service Providers and Platform Support
Companies that support the operation of our website and Services, including hosting, website functionality, analytics, and security providers associated with our WordPress and WooCommerce infrastructure.Payment Processors
Our payment providers, including PayPal, Stripe, Dojo, and Klarna, collect and process payment information (such as billing details and transaction data) in order to complete your purchases. We do not receive or store full payment card details.Advertising and Analytics Partners
When you visit our website, interact with our content, or engage with our advertisements, we and our partners (such as Google, Meta (Facebook and Instagram), TikTok, and Pinterest) may collect information using cookies, pixels, and similar technologies. This may include information about your browsing behaviour, interactions, and device.Marketing and Tracking Technologies
We may receive insights and aggregated data from third-party tools (including Google Analytics and similar technologies such as Rank Math integrations) to help us understand user behaviour, improve our Services, and deliver relevant marketing.
Any personal information we obtain from third parties will be processed in accordance with this Privacy Policy.
For more information about how third-party websites and services operate, please refer to the section below titled “Third-Party Websites and Links.”
How We Use Your Personal Information
We use your personal information for the following purposes:
Providing Products and Services
We use your personal information to provide our Services and fulfil our contract with you. This includes:
Processing payments via our payment providers (such as PayPal, Stripe, Dojo, and Klarna)
Fulfilling orders and delivering products
Managing service bookings, including repair and maintenance services
Sending notifications relating to your orders, bookings, returns, or account
Creating and managing your account
Facilitating returns, exchanges, and customer support
The legal basis for this processing is the performance of a contract with you.
Marketing and Advertising
We may use your personal information to send you marketing communications and show you relevant advertisements about our products and Services. This may include email marketing and personalised advertising via platforms such as Google, Meta (Facebook and Instagram), TikTok, and Pinterest.
Where required by law, we will obtain your consent before sending marketing communications. You can opt out at any time.
The legal basis for this processing is your consent and/or our legitimate interests in promoting our business.
Security and Fraud Prevention
We use your personal information to detect, prevent, and investigate fraudulent, unauthorised, or illegal activity, and to protect the security of our website, Services, and users.
If you create an account, you are responsible for keeping your login details secure. If you believe your account has been compromised, please contact us immediately.
The legal basis for this processing is our legitimate interests in protecting our business and users.
Customer Support and Service Improvement
We use your personal information to respond to enquiries, provide customer support, and improve our website, products, and Services. This includes analysing usage data to enhance functionality, performance, and user experience.
The legal basis for this processing is our legitimate interests in operating and improving our business and maintaining our relationship with you.
Legal and Regulatory Compliance
We may use your personal information to comply with legal obligations, including tax, accounting, and regulatory requirements, and to respond to lawful requests from authorities.
The legal basis for this processing is compliance with our legal obligations.
Cookies
We use cookies and similar tracking technologies on our website to enhance your experience, analyse website performance, and support our marketing and advertising activities.
Cookies are small text files placed on your device when you visit our website. They help us recognise your device and store certain information about your preferences or past actions.
We use cookies for the following purposes:
Essential Cookies
These are necessary for the operation of our website and Services, including enabling core functionality such as security, network management, and checkout processes.Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website, including pages visited, time spent on the site, and any errors encountered. We use tools such as Google Analytics and related technologies (including integrations via Rank Math) for this purpose.Advertising and Marketing Cookies
These cookies are used to deliver relevant advertisements and track the effectiveness of our marketing campaigns. We may use third-party services such as Google Ads, Meta (Facebook and Instagram), TikTok, and Pinterest, which may place cookies or similar technologies on your device.
Some cookies are placed by third-party providers who perform services on our behalf. These third parties may collect information about your online activities over time and across different websites.
Most web browsers automatically accept cookies, but you can choose to set your browser to remove or reject cookies through your browser settings. Please note that blocking or disabling cookies may affect the functionality of our website and may prevent certain features from working properly.
Where required by law, we will request your consent before placing non-essential cookies on your device. You can manage your cookie preferences at any time through our cookie consent banner or your browser settings.
For more detailed information about how we use cookies and similar technologies, please refer to our cookie settings or contact us directly.
HOW WE DISCLOSE PERSONAL INFORMATION
We may share your personal information with third parties where necessary to operate our business, provide our Services, comply with legal obligations, and support our marketing activities.
We may disclose your personal information in the following circumstances:
Service Providers and Business Operations
We share personal information with trusted third-party service providers who perform services on our behalf. This includes providers involved in:
Website hosting and technical infrastructure (WordPress/WooCommerce environment)
Payment processing (including PayPal, Stripe, Dojo, and Klarna)
Order fulfilment and delivery
IT services, data storage, and security
Customer support services
Analytics and performance tracking (including Google Analytics and related tools)
These providers are only given access to the information necessary to perform their functions and are required to handle your data securely.
Advertising and Marketing Partners
We may share certain information with advertising and marketing partners to deliver relevant advertisements and measure campaign effectiveness. This may include platforms such as:
Google (including Google Ads)
Meta (Facebook and Instagram)
TikTok
Pinterest
These third parties may use cookies, pixels, and similar technologies to collect or receive information from our website and use it to provide measurement services and targeted advertising, in accordance with their own privacy policies.
Where You Direct or Consent
We may share your personal information where you have provided consent or where it is necessary to fulfil your request, such as:
Shipping your order via delivery providers
Interacting with social media features or integrations
Legal and Regulatory Requirements
We may disclose your personal information where required to do so by law or where we reasonably believe such action is necessary to:
Comply with legal obligations
Respond to lawful requests (such as court orders or regulatory authorities)
Enforce our Terms of Service
Protect our rights, property, or safety, or that of our users or others
Business Transfers
In the event of a merger, acquisition, restructuring, or sale of assets, your personal information may be transferred as part of that transaction, subject to appropriate safeguards.
We do not sell your personal information. We only share personal information where necessary and in accordance with applicable data protection laws.
We do not use or disclose sensitive personal information without your consent, and we do not use such information to infer characteristics about you.
THIRD-PARTY WEBSITES AND LINKS
Our website may contain links to third-party websites, services, or platforms that are not owned or controlled by us.
If you choose to follow any third-party links, please be aware that we are not responsible for the privacy practices, security, or content of those third-party websites or services. We encourage you to review their privacy policies and terms before providing any personal information.
We do not guarantee the accuracy, completeness, or reliability of any information provided on third-party websites, and your use of such websites is at your own risk.
Any information you share on public or semi-public platforms, including social media channels (such as Facebook, Instagram, TikTok, or Pinterest), may be visible to other users and may be collected or used by those platforms in accordance with their own policies.
The inclusion of third-party links on our website does not imply any endorsement, approval, or affiliation with those third parties unless explicitly stated.
CHILDREN’S DATA
Our Services are not intended for use by children under the age of 16, and we do not knowingly collect personal information from children.
If you are a parent or guardian and believe that a child has provided us with personal information, please contact us using the details provided in this Privacy Policy. We will take appropriate steps to delete such information as soon as reasonably possible.
If we become aware that we have inadvertently collected personal information from a child without appropriate consent, we will take steps to remove that information from our records.
We do not knowingly process personal information relating to children for marketing or advertising purposes.
SECURITY AND RETENTION OF YOUR INFORMATION
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
Any information you send to us is transmitted at your own risk. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.
We will retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including:
Providing and managing your account, orders, and service bookings
Complying with legal, tax, and accounting obligations
Resolving disputes and enforcing our agreements
The exact retention period will vary depending on the type of information and the purpose for which it is used. When your personal information is no longer required, we will securely delete or anonymise it in accordance with applicable laws.
YOUR RIGHTS
Under applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), you have certain rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.
Your rights include:
Right of Access
You have the right to request a copy of the personal information we hold about you and details of how we use it.Right to Rectification
You have the right to request that we correct or update any inaccurate or incomplete personal information.Right to Erasure
You have the right to request that we delete your personal information where there is no valid reason for us to continue processing it.Right to Restrict Processing
You have the right to request that we limit how we use your personal information in certain circumstances.Right to Data Portability
You have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format, and to have it transferred to another provider where technically feasible.Right to Object
You have the right to object to the processing of your personal information where we rely on legitimate interests, including for direct marketing purposes.Right to Withdraw Consent
Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time.Right to Lodge a Complaint
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or another relevant supervisory authority if you believe your data protection rights have been breached.
You can exercise your rights by contacting us using the contact details provided in this Privacy Policy.
We may need to verify your identity before responding to your request. We will respond within the timeframes required by applicable law.
You also have the right to opt out of receiving marketing communications at any time by using the unsubscribe link in our emails or by contacting us directly. Please note that we may still send you service-related communications, such as order or account updates.
COMPLAINTS
If you have any concerns or complaints about how we handle your personal information, please contact us using the contact details provided in this Privacy Policy. We will aim to respond promptly and resolve your concerns as quickly as possible.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters.
You can contact the ICO at: https://www.ico.org.uk
We encourage you to contact us first so that we can try to resolve your concerns directly.
INTERNATIONAL TRANSFERS
Your personal information may be transferred to, stored, and processed in countries outside of the United Kingdom, including by our third-party service providers and partners.
Where we transfer personal information outside of the UK, we will ensure that appropriate safeguards are in place to protect your data in accordance with applicable data protection laws. This may include relying on approved transfer mechanisms such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or transferring data to countries that have been deemed to provide an adequate level of protection.
We take reasonable steps to ensure that your personal information is treated securely and in accordance with this Privacy Policy, regardless of where it is processed.
CONTACT
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at sales@emotoxsports.com or contact us at 11 Vermont Place, Tongwell, Milton Keynes, ENG, MK15 8JA, GB.
For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.