What’s Going On With Hyundai? Ask Mary?

Hyundai is shifting its US strategy by investing $26 billion to localise 80% of production, focusing more on hybrids and traditional internal combustion engine (ICE) vehicles rather than fully electric models. The company revealed the Boulder SUV concept, a body-on-frame design reminiscent of classic American trucks, signalling a move away from EV-centric offerings like the discontinued IONIQ 6. Meanwhile, Kia introduced the EV3 compact electric car, highlighting a more cautious approach to EVs, supported by a growing partnership with GM to co-develop vehicles across multiple segments, aiming to boost scale and market reach in North and Latin America.