Toyota opens orders for its first body-on-frame EV pickup, starting at under $60,000

Toyota has officially opened orders for its first body-on-frame electric pickup truck, marking a significant step in the automaker’s transition towards electrification. The new model, priced from just under $60,000, combines traditional rugged pickup design with modern electric vehicle (EV) technology. This launch positions Toyota to compete more directly in the growing market for electric trucks, which has seen increasing demand from both commercial and private buyers. The vehicle retains the classic body-on-frame construction favoured for durability and off-road capability, distinguishing it from many electric pickups that use unibody designs. Under the bonnet, the truck features a robust electric powertrain designed to deliver strong towing and payload capacities, appealing to customers who require both utility and sustainability. Toyota’s decision to maintain a familiar chassis layout signals a commitment to meeting the expectations of traditional truck buyers while embracing the benefits of electrification. Industry observers have noted that Toyota’s entry into the electric pickup segment could shake up the market, which has been dominated by a handful of American manufacturers. The pricing strategy, starting below $60,000, makes the vehicle competitive against rivals and accessible to a broader audience. Toyota executives have emphasised the balance of performance, reliability, and environmental responsibility, highlighting the company’s broader vision for a zero-emission future. Looking ahead, the launch of this electric pickup is expected to accelerate Toyota’s overall EV portfolio expansion and influence other manufacturers to innovate within the body-on-frame electric vehicle space. The company is likely to leverage its extensive experience in hybrid and fuel cell technologies to refine the truck’s efficiency and durability. As orders begin, Toyota will monitor customer feedback closely to inform future updates and potential new models in the electric utility vehicle segment.