“They look like the future:” Why electric prime movers could solve trucking’s driver shortfall

The rise of electric prime movers presents a promising solution to the chronic driver shortage facing the Australian trucking industry. Industry consultant Kylie Johnson highlights that electric trucks offer a modern, clean, and appealing image that resonates with younger generations, potentially making the profession more attractive. During her Churchill Fellowship travels in Europe and the US, Johnson observed that electric trucks’ contemporary design and driver-focused features, such as well-appointed cabs, contribute to a sense of respect and pleasure for drivers, which could aid recruitment efforts. Australia’s trucking workforce is ageing and lacks diversity, with almost half of current drivers over 55 and women representing only 4 per cent of the sector. Volvo’s Matt Wood emphasises the need to attract more women, noting that many have not considered trucking as a career due to a lack of awareness and clear pathways into the industry. Partnerships with organisations like WomenCan Australia and Transport Women Australia aim to provide targeted training and support for women, addressing barriers and promoting a more inclusive culture. Both Wood and Johnson also stress the importance of improving facilities on long-haul routes, particularly toilets, to better accommodate female drivers. Despite the limited number of electric prime movers currently on Australian roads, the transition is accelerating. Challenges remain around charging infrastructure, but state and federal governments are investing in large-scale truck depots capable of charging numerous vehicles simultaneously. Meanwhile, the market for electric vans is expanding rapidly, introducing quieter, cleaner vehicles that may further shift perceptions and encourage new entrants. Caitlin Barlow of JATEC Transport notes that modern features like automatic gearboxes and updated vehicle aesthetics are already broadening the appeal of trucking to younger people and women. The appeal of electric trucks extends beyond their environmental benefits, with drivers appreciating the quieter cabins and advanced technology. Wood recounts a recent recruitment where a candidate specifically sought an electric truck role to engage with cutting-edge technology and enjoy a more comfortable driving experience. As electric prime movers become more prevalent, their modern image and improved working conditions could play a crucial role in revitalising the workforce and addressing the industry’s recruitment challenges.