The electric van that offers “nostalgia mode,” including diesel smells and noise

Farizon UK has unveiled a novel feature for its all-electric SV large van aimed at drivers nostalgic for traditional diesel vehicles. Dubbed “Nostalgia Mode,” this optional setting recreates the sensory experience of driving a diesel van, including the characteristic smells, sounds, and vibrations. The feature is activated through an app and is designed to appeal to tradespeople and delivery drivers who miss the familiar feel of combustion engine workhorses despite the growing shift to electric commercial vehicles. The “Nostalgia Mode” emits a bespoke “Eau de Diesel” scent through the van’s ventilation system, evoking the distinctive odour of diesel fumes. Alongside this, the van’s throttle response is deliberately dulled to mimic the slower acceleration typical of diesel engines, providing a more familiar driving experience for those unaccustomed to the instant torque of electric motors. The mode also recreates the persistent droning noise of a diesel engine through the cabin speakers, with sound pitch linked to acceleration, while haptic seat-shakers simulate the vibrations once felt through the vehicle’s structure. Elektra van O’Dor, Farizon’s Lead Era-defining Vehicle Attributes Engineer, highlighted the company’s aim to blend zero-emission technology with a nod to British drivers’ fondness for nostalgia. She noted the SV’s reputation for refinement and efficiency but acknowledged the appeal of replicating the sensory quirks of diesel vans. In a tongue-in-cheek comment, van O’Dor mentioned a missing accessory: cleansing towels infused with dirt, oil, and diesel scent to complete the immersive experience, underscoring the playful nature of the announcement. While the feature is clearly a humorous take on the transition from diesel to electric vehicles, it raises interesting questions about driver adaptation to new technologies and the emotional connections formed with traditional engines. Farizon’s approach suggests that manufacturers might explore ways to ease this transition by incorporating familiar sensory cues, potentially smoothing the shift for reluctant users. Whether “Nostalgia Mode” will become a serious offering or remain a light-hearted novelty remains to be seen, but it certainly highlights the cultural challenges accompanying the electrification of commercial transport.