GWM Ora 5 priced from $33,990 driveaway as new electric SUV joins lineup

GWM has announced the Australian pricing for its latest electric SUV, the Ora 5, which will be available from June with a starting driveaway price of $33,990. The range includes a higher-spec Ultra variant priced from $36,990, ensuring that all models remain under the $40,000 mark. This new addition expands GWM’s presence in the small SUV segment, offering a larger vehicle than the existing Ora hatchback while maintaining competitive pricing. The Ora 5 features a 150kW front-mounted electric motor paired with a 58.3kWh lithium iron phosphate (LFP) battery, delivering an estimated range of up to 430 kilometres under the WLTC cycle. It supports DC fast charging at rates up to 120kW, allowing the battery to recharge from 30 to 80 per cent in approximately 20 minutes under ideal conditions. Additionally, the SUV includes vehicle-to-load (V2L) functionality, which can supply up to 6kW of external power, enhancing its versatility for users. This launch marks a strategic shift for GWM as it moves from the compact hatchback format, where the Ora brand initially gained traction, towards the increasingly popular small SUV market. The Ora 5’s larger footprint and longer wheelbase aim to broaden the brand’s appeal and increase sales volume in a competitive sector. With several manufacturers targeting affordable electric vehicles under $40,000, the Ora 5 positions itself as a strong contender for mainstream buyers seeking an accessible entry point into electric SUVs. The introduction of the Ora 5 also reflects the intensifying competition at the lower end of the EV market, where affordability and practicality are key drivers. GWM’s pricing strategy and feature set suggest a focus on delivering value without compromising on performance or convenience. As the electric vehicle landscape continues to evolve, the Ora 5 could play a significant role in expanding consumer choice and accelerating EV adoption in Australia.