Australians want electric cars to save cash, not the planet, survey finds

Rising fuel prices are driving a growing number of Australians to consider electric vehicles (EVs), with financial savings emerging as the primary motivation rather than environmental concerns. A recent survey by research firm Pureprofile found that nearly 68 per cent of Australians would contemplate buying an electric or plug-in hybrid vehicle, with interest particularly strong among men and younger drivers aged 25 to 44. The study also revealed that following recent fuel shortages, the likelihood of motorists choosing electric models increased by 10 per cent, indicating a potential shift in consumer behaviour linked to economic factors. The Pureprofile report, which surveyed over 2,000 participants in February and March, highlights that while 39 per cent of those planning to purchase a car within the next year still preferred petrol vehicles, 32 per cent were inclined towards electric or hybrid options. Fuel cost savings topped the list of reasons for considering EVs, cited by 51 per cent of respondents, ahead of environmental benefits and energy efficiency. However, challenges remain, with higher upfront costs, limited charging infrastructure, and concerns about driving range identified as significant barriers to wider adoption. In response to these findings, the Australian Automobile Association (AAA) has called for government action to expand the country’s EV charging network. The AAA proposes funding the infrastructure through a distance-based road-user charge on electric vehicles, a measure intended to ensure sustainable investment in charging facilities as EV numbers grow. Michael Bradley, the association’s managing director, emphasised that a well-designed road-user charge could accelerate EV uptake by addressing key infrastructure needs. Despite these proposals, the introduction of a road-user charge faces political uncertainty. Transport Minister Catherine King expressed scepticism about the measure’s prospects in parliament, noting the absence of a clear legislative pathway. As Australia navigates the transition to electric mobility, the interplay between consumer attitudes, infrastructure development, and policy decisions will be crucial in shaping the future of EV adoption across the nation.