Interview: Stephane Dasse – “The start to our season has been almost perfect”

Bud Racing Kawasaki has made an impressive start to the 2026 season, with Francisco Garcia and Jake Cannon leading the EMX250 Championship and the French Elite MX2 series respectively. Stéphane Dassé, head of the French team, describes the current campaign as nearly flawless, highlighting the riders’ hard work over the winter and steady progression. With both riders entering their second season with the team, expectations were high, and the results so far have exceeded them, setting a strong foundation for the remainder of the year. Dassé also reflects on the broader context of motocross, particularly the challenges posed by limited television exposure in European championships compared to the more visible MXGP World Championship. He notes the difficulty in securing sponsorship and budgets without significant media coverage, especially in markets like France and Central Europe where environmental concerns affect the sport’s image. Despite these hurdles, Dassé believes motocross has significant growth potential, though he remains realistic about the sport’s current commercial limitations and the economic pressures impacting the industry, such as rising travel and fuel costs. The longevity and stability of Bud Racing Kawasaki are attributed to careful financial management, loyalty, and passion, according to Dassé. He emphasises the importance of steady growth over quick gains and the value of maintaining strong, long-term partnerships rather than chasing short-term financial incentives. This prudent approach has helped the team navigate the fluctuating economic landscape and maintain a competitive presence in European motocross. Looking ahead, Dassé welcomes the French Federation’s investment in EMX125 development structures, praising the support system that helps young riders transition from junior categories to professional racing. While he acknowledges a current gap in French talent ready for EMX250, he is optimistic about the emerging generation and suggests Bud Racing will likely sign new riders next season as contracts with Garcia and Cannon come to an end. He also confirms the team’s intention to support Francisco Garcia’s progression, aiming to facilitate his move into the MX2 World Championship with Kawasaki’s official factory outfit.