DIRT BIKE LIVE SET TO BRING THE ENTIRE DIRT BIKE WORLD TO BIRMINGHAM IN FEBRUARY 2027

Dirt Bike Live is set to launch a major new event for the UK off-road community in February 2027, bringing together the full spectrum of dirt bike culture under one roof in Birmingham. Scheduled for 6–7 February at the bp pulse LIVE arena within the NEC Birmingham, the event aims to showcase motocross, enduro, trials, and electric mountain biking (E-MTB) across a dynamic weekend. More than a conventional trade show, Dirt Bike Live is designed as an immersive celebration of the sport, offering fans, riders, families, and industry professionals a unique opportunity to engage with the latest bikes, products, and innovations ahead of the new season. The event has already garnered significant support from key players in the off-road industry, including leading manufacturers, teams, and influential figures. Positioned just before the start of the 2027 season, Dirt Bike Live will serve as a launchpad for new developments and trends, providing attendees with exclusive insights into what lies ahead for the sport. In addition to the exhibition and displays, ticket holders will gain unprecedented access to behind-the-scenes Arenacross activities, including practice sessions, qualifying rounds, and freestyle motocross rehearsals, which have traditionally been closed to the public. As evening falls, the Arenacross live shows will take centre stage with high-octane racing and freestyle motocross performances, creating a thrilling day-to-night experience for visitors. The weekend’s schedule is designed to appeal to a broad audience, with Sunday’s matinee offering a family-friendly environment that allows fans of all ages to enjoy the action before the school week begins. This combination of daytime exhibitions and evening entertainment aims to establish Dirt Bike Live as a flagship event in the UK off-road calendar. Matt Bates, the event’s owner and promoter, emphasised the strong industry enthusiasm behind Dirt Bike Live, describing it as a long-awaited gathering that unites every aspect of the sport. Bates highlighted the shared vision among manufacturers, brands, and riders to create an event that not only promotes growth within the sport but also delivers a fresh and engaging experience for both newcomers and seasoned enthusiasts. The inclusion of Arenacross further broadens the event’s appeal, making it a comprehensive celebration of dirt bike culture for the entire family. Tickets for Dirt Bike Live will be available from 28 June 2026, with early bird discounts offered to newsletter subscribers. Fans interested in staying informed about the event’s developments and ticket releases are encouraged to sign up via the official Dirt Bike Live website. With its ambitious scope and strong industry backing, Dirt Bike Live promises to become one of the UK’s premier off-road events, setting the tone for the 2027 dirt bike season.