Ecoism Instead of Extremism – Why We Misunderstand eMTBs

Electric mountain biking often involves a disconnect between riders’ aspirations and their actual behaviour, with many enthusiasts harbouring visions of epic climbs and high-alpine adventures that rarely materialise in everyday riding. Despite the allure of powerful motors and large batteries, the majority of eMTB users predominantly ride in Eco or Tour modes, favouring moderate, routine rides over extreme exertion. This widespread preference challenges common assumptions about eMTB use and highlights a collective self-deception where purchasing decisions are driven more by imagined scenarios than practical needs. A comprehensive survey of over 15,000 riders reveals that while many desire the most potent motors and largest battery capacities, their real-world riding habits tend to prioritise efficiency, range, and manageable weight. Eco mode, often dismissed as a mere energy-saving setting, is in fact the default for most riders, who value consistent power delivery and extended battery life over bursts of peak performance. This discrepancy raises important questions about whether current eMTB designs truly reflect the needs of the average user or cater primarily to extreme, less frequent scenarios. The article identifies four distinct types of Eco mode riders—Tour riders seeking calm and connection with nature, Fitness riders using Eco for training, Range optimisers focused on distance, and Safety-conscious riders maintaining reserves without frequent use. Despite their differences, these groups share a preference for bikes that balance power and weight intelligently, rather than maximising peak output. This insight suggests that eMTBs designed for everyday use should emphasise moderate battery sizes, efficient power management, and lighter frames to enhance rideability and enjoyment. Innovative approaches to eMTB design are emerging to bridge the gap between wishful thinking and practical use. Examples include the Thömus Lightrider E_MAX, which combines a lightweight frame with a powerful yet efficient motor and a modest 400 Wh battery, demonstrating that full power need not come with excessive weight or range anxiety. Similarly, modular battery systems offer scalable range options, allowing riders to adjust their setup according to specific needs without compromising on weight or performance. These developments point towards a future where eMTBs are tailored to real-world conditions, offering riders a more natural and versatile experience. Ultimately, the evolving eMTB market is moving beyond the binary choice of “light versus full power” towards a more nuanced understanding of rider requirements. By focusing on realistic performance demands and intelligent design, manufacturers can create bikes that better serve the everyday rider rather than catering solely to extreme scenarios. This shift promises to make eMTBs more accessible, enjoyable, and practical for a broader range of users, aligning technology with actual riding habits rather than idealised fantasies.