White Industries & Moots Have Some New, Very Beautiful (and Expensive) Titanium Cranks

White Industries and Moots have collaborated with Brunk Industries to produce a new range of titanium cranks that combine precision engineering, expert fabrication, and high-quality materials. Brunk Industries, with over six decades of experience in precision metal stamping across various industries, teamed up with White Industries, known for their meticulous crank design and drivetrain integration, and Moots, specialists in titanium welding and fabrication. This partnership has resulted in a set of cranks that emphasise durability, refined ride quality, and aesthetic appeal, reflecting the strengths of all three manufacturers. The production process for these cranks is distinctly American, with manufacturing spread across Wisconsin, California, and Colorado. The cranks are machined to extremely tight tolerances, ensuring longevity and performance that aligns with the ethos of the companies involved. While the price tag is notably high at $1,349, the cost reflects the premium craftsmanship and the use of titanium, a material prized for its strength-to-weight ratio and ride quality. White Industries and Moots each market the cranks under their own branding, though the crankarms themselves are identical regardless of the seller. White Industries offers the T30 model with options for MR30 or 8-bolt chainring interfaces, spindle diameters of 29mm or 30mm, and compatibility with various bottom bracket shell widths. Moots’ version, simply called Ti Cranks, features an 8-bolt interface and a 29mm spindle diameter. Both brands provide crank lengths of 165, 170, and 175mm, catering to a wide range of rider preferences. Additional customisation is available through White Industries, which offers extractor caps in eight different colours, allowing riders to personalise their setup. Weighing in at 420 grams for the 165mm length, these cranks are suitable for road, gravel, and mountain bike applications, making them versatile for various cycling disciplines. Interested buyers can find these cranks on the official White Industries and Moots websites. The launch of these titanium cranks highlights a growing trend towards premium, American-made cycling components that prioritise quality and craftsmanship over mass production. While the price may limit accessibility for some riders, the collaboration between White Industries, Moots, and Brunk Industries demonstrates the potential for innovation and excellence in the niche market of high-end bike parts. This project may set a precedent for future partnerships that leverage specialised expertise to create standout products in the electric and traditional cycling sectors.