Visma-Lease a Bike unveil Gaudí-inspired Tour de France jersey designs ahead of Grand Départ in Barcelona

Visma-Lease a Bike has revealed two new jersey designs for their men’s team ahead of the 2026 Tour de France, which begins in Barcelona on 4 July. Both designs draw inspiration from the iconic Catalan architect Antoni Gaudí, reflecting the team’s creative concept titled ‘The Architect’. Fans are invited to vote on which jersey the team will wear during the race, continuing a tradition of fan engagement established in previous years. The two jersey options feature a honeycomb motif, a nod to Gaudí’s architectural philosophy where strength is derived from the functionality and structure rather than appearance alone. One design is predominantly black, while the other is light yellow, both incorporating the theme of bees and hives to symbolise teamwork and collective strength. The team emphasises this connection, likening the collaborative effort of bees in a hive to the unity required on the roads of the Tour de France. In addition to choosing the jersey design, supporters have the opportunity to have their names included on the jersey by pre-ordering it, mirroring the approach taken with the 2025 edition. This ongoing interaction highlights the growing importance of fans to Visma-Lease a Bike, who see their supporters as an integral part of the team’s identity and success. Jasper Saejis, the team’s Chief Marketing Officer, expressed enthusiasm about involving fans directly in the jersey design process once again. This latest release adds to Visma-Lease a Bike’s history of distinctive and meaningful jersey designs, which have previously drawn on Dutch art, thematic concepts, and natural motifs such as bees. The Gaudí-inspired jerseys not only celebrate the race’s Grand Départ location but also reinforce the team’s ethos of collective effort and innovation. With fan voting scheduled between 21 and 23 April, anticipation is building ahead of the official reveal of the chosen jersey for the Tour de France.