Tasted at Sea Otter: Lachlan Morton’s Pretty Great Instant Coffee

Lachlan Morton, the Australian cyclist renowned for his endurance feats and gravel racing successes, has ventured into the world of instant coffee with his company, Pretty Great Instant. Based near his home in California’s foothills, the brand was founded in 2020 by Morton and his partners, united by a passion for both coffee and adventure. Their mission is to produce what they claim to be the best instant coffee globally, using responsibly sourced, single-origin beans roasted and brewed in small batches before being freeze-dried with advanced technology to preserve flavour. Pretty Great Instant offers varieties such as Guatemala and Brazil, including a decaffeinated Brazil option, each crafted to suit different brewing preferences. The Brazil cold brew, for example, is designed with a lighter roast and balanced acidity to work well both hot and cold. The company’s approach has garnered positive feedback, with testers noting the coffee’s quality and taste far surpass typical instant options, which are often criticised for poor flavour. At the recent Sea Otter event, visitors had the opportunity to sample Pretty Great Instant’s coffee, with Morton’s wife Rachel providing insights and samples. The coffee impressed with its authentic taste and ease of preparation, making it an attractive choice for outdoor enthusiasts and travellers who need quick, convenient caffeine fixes without sacrificing quality. The brand’s packaging options cater to different needs, from single boxes to subscription plans, reflecting a growing market for premium instant coffee among active lifestyles. Morton’s involvement adds a unique dimension to the brand, linking the product to his adventurous ethos and sporting achievements. While not everyone will emulate his ultra-distance records, Pretty Great Instant aims to enhance daily routines and outdoor experiences with a reliable, high-quality coffee option. As the company expands its reach, it could set a new standard for instant coffee in the cycling and adventure communities, where convenience and flavour are equally valued.