'No-one covers this sport like we do' – Warner Bros. Discovery and TNT Sports renew rights for Giro d'Italia until at least 2029

Warner Bros. Discovery (WBD) has secured the exclusive European rights to broadcast the Giro d’Italia and a suite of other prestigious cycling events until at least 2029. The deal covers both the men’s and women’s races, including the Giro d’Italia Women and the Giro Next Gen, as well as other prominent Italian races such as Strade Bianche, Milan-San Remo, and Tirreno-Adriatico. Coverage will be available across WBD’s platforms, including TNT Sports in the UK and HBO Max throughout Europe and the United States, with additional non-exclusive broadcasts on truTV in the US. WBD’s recent coverage of the Giro d’Italia saw significant growth, with streaming audiences rising by 44% and social media engagement increasing by 84% compared to previous years. The broadcaster also holds rights to other major cycling events, including the Tour de France and the Vuelta a España, reinforcing its position as a leading home for professional cycling. This comprehensive portfolio highlights WBD’s commitment to delivering extensive, high-quality coverage that combines live race action with in-depth storytelling about the riders. Trojan Paillot, WBD’s Senior Vice President of Sports Rights Acquisitions and Syndications for Europe, emphasised the company’s dedication to cycling, describing it as central to their multi-sport offering. He highlighted the longstanding partnership with RCS Sport and the importance of investing in coverage that attracts a broad global audience while inspiring future generations of cyclists. The renewal of rights reflects WBD’s strategy to support the sport’s growth and maintain its reputation as the premier destination for cycling fans. Paolo Bellini, CEO of RCS Sport, praised the continuation of the partnership with Warner Bros. Discovery, noting its crucial role in expanding the reach of the Giro d’Italia and other races to millions worldwide. He underscored the growing appeal of both men’s and women’s cycling and the shared ambition to enhance storytelling around the sport’s heritage and emerging talents. This collaboration aims to broaden the global fanbase and deepen engagement with cycling, ensuring the sport’s continued development and visibility on the international stage.