How Endura Built Its Latest Line-Blurring, Lightweight Gravel Shell

Scottish brand Endura has expanded its reputation for durable, versatile cycling apparel with the launch of its AllTrack collection, highlighted by the AllTrack Ride Packable Jacket. Designed with gravel riders in mind, the jacket reflects Endura’s ethos of inclusivity and adaptability, aiming to serve those who embrace a broad, adventurous approach to riding rather than focusing on specific disciplines or data-driven performance. The jacket is intended to be a reliable, easy-to-use shell that riders can depend on throughout varied terrain and weather conditions without fuss. The design process for the AllTrack jacket focused on bridging the gap between gravel and short-travel mountain biking, recognising that the lines between these disciplines have blurred. Endura sought to create a garment that balances a close, aerodynamic fit with enough room to accommodate technical riding, ensuring it neither flaps in the wind nor feels restrictive on rough trails. Aesthetics were also important, with the jacket designed to look understated and wearable all day, avoiding the overtly technical appearance common in performance gear. Testing in Scotland’s notoriously harsh weather played a crucial role in refining the jacket’s features. While early prototypes excelled in protection, rider feedback prompted Endura to prioritise packability and lightness, making the jacket easier to carry and less intrusive when not worn. This evolution transformed the jacket from a solid option into an essential piece of kit that riders can effortlessly stash and deploy as conditions change. The jacket’s appeal has extended beyond its initial target audience, as demonstrated by positive reception from riders like gravity specialist Kriss Kyle, who appreciated the jacket’s versatility despite it not being designed specifically for his discipline. This crossover appeal underscores Endura’s goal of creating gear that supports a wide range of cycling experiences, reinforcing the brand’s commitment to encouraging freedom and spontaneity in riding. Ultimately, the AllTrack Ride Packable Jacket embodies the idea of saying “yes” to the ride, providing protection and adaptability that enable cyclists to embrace whatever the day brings. It is designed to support riders in their pursuit of adventure, whether that means a short commute or a long, exploratory journey, reinforcing Endura’s mission to extend the joy of cycling across all terrains and conditions.