'For The Love Of Cycling represents the next chapter' – Ned Boulting launches new pro cycling podcast alongside Never Strays Far

Ned Boulting has unveiled a new podcast titled For The Love Of Cycling (FLOTC), designed to provide daily analysis and coverage of major professional cycling events such as the Giro d’Italia and the Tour de France. This launch coincides with the continuation of his established Never Strays Far (NSF) podcast, both of which will now be combined into a single feed managed by the independent production company Crowd Network. The new podcast aims to expand the reach and accessibility of cycling content, offering fans a comprehensive and engaging experience through multiple channels including YouTube and social media. Joining Boulting on FLOTC are familiar voices from the Never Strays Far team, including former ITV commentators Lizzie Deignan, Pete Kennaugh, and David Millar. The format will feature a mix of cultural storytelling, in-depth stage reactions, and daily social media updates that capture the atmosphere of the races. Boulting will be reporting live from the heart of the action in Italy and France, ensuring that listeners receive timely and insightful commentary throughout the Grand Tours. This development comes in the wake of ITV’s decision not to renew its Tour de France broadcasting rights, marking the end of free-to-air live coverage of the race in the UK. With the Giro d’Italia now exclusively available on paywalled platforms such as TNT Sports and HBO Max, Boulting’s podcast offers an alternative means for fans to stay connected to the sport. The partnership with Crowd Network reflects a broader shift in how cycling content is consumed, embracing digital platforms to reach both new and established audiences. Mike Carr, CEO of Crowd Network, highlighted the significance of this collaboration, emphasising the evolving nature of sports consumption and the company’s commitment to delivering varied cycling content across different formats. The combined podcast feed promises to be a central hub for fans eager to follow the two biggest tours on the cycling calendar, providing both long-form discussions and bite-sized updates. For The Love Of Cycling represents a strategic next step in expanding the accessibility and engagement of professional cycling coverage in the UK and beyond.