Campagnolo takes the fight to Shimano and SRAM with a new groupset that looks Super but can be had for Ultegra money

Campagnolo has reasserted its presence in the competitive groupset market with the launch of its new Record 13-speed wireless groupset, aimed squarely at challenging Shimano’s Ultegra and SRAM’s Force ranges. This move follows the success of the latest Super Record 13 groupset, which impressed with rapid shifting performance, sleek Italian design, and pricing that finally matched its Japanese and American rivals. However, the Super Record’s premium price point had limited its accessibility, a gap that Record 13 now fills by offering similar technology at a significantly lower cost. The new Record 13 groupset shares much of the same “geometry, architecture and functionality” as the Super Record, ensuring full component compatibility and comparable shifting speed. The main differences lie in the materials and finishes used, resulting in a modest weight increase of between 208g and 342g depending on the configuration. Campagnolo’s strategy to manufacture all five variants entirely in Italy reflects a commitment to quality control and competitive pricing, appealing to riders who value craftsmanship alongside performance. Record 13 is available in five configurations covering road, all-road, and gravel disciplines, including both traditional 2x and modern 1x setups with wide-range cassettes. The groupset features two types of rear derailleurs: a standard model for closer gear ranges and a Nano Clutch version designed for wider cassettes up to 48 teeth. Crankset options are extensive, with seven double chainring combinations and eight aero single-ring models, incorporating carbon fibre chainrings and stainless steel axles to balance weight and durability. Pricing for the full 1x13 wireless Record groupset starts at €2,129, positioning it competitively against Shimano Ultegra and SRAM Force, and significantly more affordable than the Super Record, which costs over €1,000 more. This price point is likely to attract a broader range of cyclists who have long admired Campagnolo’s distinct style but were previously deterred by the cost. By offering high-end performance at a more accessible price, Campagnolo is poised to regain market share and re-establish itself as a serious contender in the mid-tier groupset segment. The introduction of Record 13 raises interesting questions about the value of top-tier groupsets when second-tier models deliver near-identical performance and compatibility. For consumers, this could mean more choice and better value, while for Campagnolo it represents a strategic realignment to compete effectively with Shimano and SRAM. As the new groupset becomes available in the UK and other markets, it will be intriguing to see how riders respond to Campagnolo’s renewed focus on combining Italian flair with competitive pricing.