Buy This $17,000 Tissot Watch and Get a Free Pinarello DOGMA F

Pinarello and Tissot have joined forces to release an exclusive collaboration featuring a limited-edition Pinarello DOGMA F bike paired with a matching Tissot watch. Priced at $17,000, only 101 units of the DOGMA F will be available, each accompanied by a custom Tissot timepiece. The partnership marks the first collaboration between the two brands, creating a unique blend of high-end cycling technology and precision watchmaking. The Pinarello DOGMA F boasts a distinctive matt-carbon finish with purple and mirror decals, including a “dual-branded lock-up logo” on the top tube designed to symbolise the passage of time. The bike is equipped with premium components such as a SRAM Red AXS 2×12 groupset, 2-piston calipers with 160mm rotors, and custom Zipp WH454 NSW wheels. Pinarello also fitted the bike with its MOST Lynx Ultrafast Superflow L Carbon saddle and MOST Talon Ultra Fast handlebars, offering 11 sizes to accommodate different riders. The accompanying Tissot watch complements the bike’s aesthetic with a 42mm forged carbon case and an asymmetric design featuring a forkflap-inspired crown at 10 o’clock. The watch includes sophisticated features such as a Powermatic 80 movement with Nivachron balance spring, COSC certification, and a sapphire crystal dial with anti-reflective coating. Notably, the second hand bears the Pinarello “P” logo, reinforcing the collaboration’s cohesive design language. To celebrate the launch, the Pinarello-Q36.5 Team will ride the DOGMA F at the prestigious Paris-Roubaix race on 12 April, showcasing the bike’s performance credentials on one of cycling’s toughest courses. While the limited-edition bikes come with the watch included, Tissot will also offer additional watches for separate purchase, though pricing for these remains undisclosed. This collaboration highlights a growing trend of cross-industry partnerships blending luxury and sport.