Visma-Lease a Bike reveal special Tour de France Femmes jersey featuring children's drawings

Visma-Lease a Bike has unveiled a special edition jersey for their women’s team to wear at this year’s Tour de France Femmes, featuring drawings created by children. The jerseys, which will be worn during the race from 1 to 9 August, incorporate these imaginative artworks on a black-to-yellow gradient design. This initiative was born out of a competition inviting children to depict their “cycling dreams,” with the winning designs proudly displayed on the team’s switch-out kit, as they cannot wear their usual yellow jerseys due to the presence of the race leader’s maillot jaune. The Tour de France Femmes will start in Lausanne and finish in Nice, with Visma-Lease a Bike entering as defending champions. Pauline Ferrand-Prévot aims to replicate her climbing success, particularly on the iconic Mount Ventoux, while Marianne Vos will be targeting stage victories and the points classification. The team’s decision to feature children’s drawings on their jerseys adds a unique and heartfelt dimension to their campaign, highlighting the connection between professional athletes and the next generation of cycling enthusiasts. Visma’s campaign went beyond just the jersey reveal, as the team visited the 15 young winners at their schools to present them with personalised jerseys showcasing their designs. These visits were shared on social media, capturing the emotional moment when the children saw their artwork worn by world-class riders. Jasper Saeijs, Visma’s Chief Marketing Officer, emphasised the campaign’s message of inspiring children to dream big and believe that their aspirations can become reality, encapsulated in the slogan “Dream like a champion.” This special jersey marks a departure from previous years when Visma’s men’s and women’s teams wore matching switch-out kits during the Tour de France Femmes. With the 2026 men’s kit inspired by Antoni Gaudí to honour the race’s start in Barcelona, the women’s team has embraced a distinct design that celebrates creativity and community engagement. The initiative not only promotes the sport but also reinforces the importance of nurturing young talent and enthusiasm for cycling at all levels.