Commiting to the Growth of BMX, Huffy Drops Primus, Its Second Pro-Level BMX Frame

Huffy has unveiled the Primus, its second pro-level BMX race frame since re-entering the competitive BMX market. Developed over 18 months with extensive input from the brand’s factory team riders, the Primus is designed specifically for serious racers competing at national and Olympic levels. Unlike last year’s Sledgehammer frame, which was tailored towards freestyle riding, the Primus focuses on race performance and has already demonstrated its capabilities in competition, with riders achieving significant results at high-profile events. The frame is constructed from 6061 T-6 aluminium and features several innovative design elements aimed at enhancing performance and ease of maintenance. Notably, it incorporates a patent-pending captive external cable routing system that offers the clean look of internal routing while simplifying upkeep. Additional features include toolless integrated chain tensioners, a tapered headtube for improved stiffness, and a T47 bottom bracket to ensure compatibility with future cranksets. These technical choices reflect the feedback of professional racers who require durable, high-performing equipment that can be quickly serviced between races. Huffy’s factory team has already seen success on the Primus, with riders such as two-time Olympian Nic Long securing a win at the USA BMX Grand Nationals, Carly Kane earning a silver medal at the USAC National Championships, and rookie Ethan Popovich achieving his first Elite Men podium finish. The team, comprising eight riders across race and freestyle disciplines, is committed to growing BMX by mentoring younger riders and promoting the sport globally. Their involvement in clinics and coaching underscores Huffy’s broader mission to nurture the next generation of BMX talent. The Primus frame retails at $699 and is available in gloss red or matte charcoal finishes, with sizes ranging from Pro (20.5”) to Pro XXL (22”). It comes equipped with a 15mm rear axle and supports hydraulic disc brakes, reflecting modern race standards. As Huffy continues to expand its presence in BMX racing with the Primus, the brand is positioning itself as a serious contender in the pro BMX market, combining rider-driven innovation with competitive success.