Video: Hyundai Elexio review – Fighting China with China?

Hyundai has launched the Elexio, a new electric SUV manufactured in China, targeting a highly competitive segment of the EV market. The model is offered in two variants, the base version priced at $57,990 and the Elite at $59,990, both equipped with an 88kWh battery pack. The vehicle boasts a 506-litre boot capacity and supports 150kW DC fast charging, positioning it as a practical option for everyday use. A standout feature is the ultra-wide passenger-side screen, which adds a modern touch to the cabin’s technology suite. The Elexio enters a crowded field dominated by established rivals such as the Kia EV5, Tesla Model Y, and BYD Sealion 7, all of which have already garnered significant attention. Hyundai’s strategy appears to focus on leveraging its Chinese manufacturing base to offer competitive pricing and specifications. Despite this, the question remains whether the Elexio can differentiate itself sufficiently in terms of driving experience, technology, and overall value to capture a meaningful share of the market. Industry observers note that Hyundai’s move reflects a broader trend of leveraging Chinese production to compete aggressively against domestic Chinese EV brands. The Elexio’s combination of range, charging speed, and interior space aligns with consumer expectations for mid-sized electric SUVs. However, the crowded marketplace means that Hyundai will need to continue innovating and possibly enhance aftersales support to build strong brand loyalty outside its traditional markets. Looking ahead, the Elexio’s success will likely depend on how well it performs in real-world conditions and how it is received by consumers who have a growing array of options. Hyundai’s ability to balance cost, quality, and features will be critical as the company seeks to challenge both established Western brands and emerging Chinese manufacturers. The Elexio could serve as a bellwether for future EV strategies that blend global manufacturing with targeted market positioning.