NEW! Solar Survey Report 2026

Solar power continues to outpace all other energy sources in terms of installation speed, both in the United States and globally. The sector is experiencing significant growth, particularly in rooftop solar installations, which remain a key focus for expanding renewable energy adoption. Despite this rapid expansion, the industry faces several challenges that hinder even faster uptake, including persistent misconceptions about solar technology and some negative experiences caused by less reputable companies. A recent survey report led by Carolyn Fortuna, PhD, delves into the attitudes and satisfaction levels of rooftop solar owners as well as those who have yet to adopt solar systems. The findings reveal a high degree of satisfaction among existing solar users, indicating that most consumers are pleased with their investment in solar panels. However, the survey also highlights a minority of respondents—many without solar installations—who remain sceptical, particularly regarding the marketing claims about cost savings, which some view as overly optimistic or misleading. The report underscores the importance of clear, accurate information in promoting solar energy to potential customers. While the overall sentiment towards solar power is positive, the presence of mixed messages and occasional poor experiences with certain solar providers can dampen enthusiasm and slow adoption rates. These insights suggest that improving transparency and customer education could play a crucial role in overcoming barriers to growth. Looking ahead, the solar industry must address these concerns to maintain its momentum and broaden its appeal. Continued research and data collection, such as this survey, will be vital in understanding consumer perceptions and guiding policy and marketing strategies. As solar power becomes an increasingly central component of the global energy mix, ensuring consumer confidence will be key to sustaining its rapid expansion.