Husqvarna Mobility to reposition SMX program following the 2026 season

Husqvarna Mobility has announced a strategic shift in its professional motocross and supercross racing programme in the United States, set to take effect after the 2026 SMX World Championship season. The brand will move away from managing an in-house factory racing team and instead focus on supporting independent teams and riders with factory-level materials and technical expertise. This repositioning aims to maintain Husqvarna’s presence at the highest level of competition while realigning the brand more closely with its heritage and broader riding community. From 2027, Husqvarna will also adjust its approach in the North American market to better reflect its diverse motorcycle range, which includes Motocross, Enduro, Travel, Naked, Supermoto, and Electric models. The brand’s legacy is deeply rooted in competitive performance, but it also enjoys a passionate following that extends beyond professional racing to encompass a wide spectrum of motorcycling disciplines and activities. Husqvarna’s influence reaches riders who engage in everything from stadium racing to offroad exploration, reflecting its commitment to innovation and a pioneering spirit that spans over 120 years. A key element of this transition is the introduction of an engine leasing programme in North America, designed to provide factory-level engines and suspension components to select teams and riders through a leasing model. This initiative will allow Husqvarna to maintain an active role in the SMX series while strengthening its connection with fans and competitors alike. The move represents a strategic evolution that balances competitive involvement with broader community engagement. Despite the upcoming changes, Rockstar Energy Husqvarna Factory Racing remains fully committed to competing at the highest level throughout the remainder of the 2026 season. This includes participation in the AMA Supercross Championship finals, the Pro Motocross Championship, and the SMX post-season events. The brand’s continued dedication to top-tier racing underscores its ambition to uphold its competitive legacy even as it adapts its operational model for the future.