REI workers call for nationwide boycott of annual sale amid ongoing labour dispute

Around 70,000 REI workers and customers have pledged to boycott the outdoor retailer’s annual Anniversary Sale this May amid a protracted labour dispute. The call for a nationwide boycott comes after recent contract negotiations between REI and its unionised employees ended without a resolution. Workers accuse the company of refusing to offer a fair contract despite their willingness to compromise, prompting them to take collective action in an effort to pressure REI back to the bargaining table. REI, a major player in the American cycling market and retailer of prominent bike brands such as Cannondale, Salsa, and Brompton, is currently facing unrest at 11 unionised stores across the United States. Employees have raised concerns over wages, benefits, and working conditions, while the union has also criticised broader company policies. The dispute follows a series of labour actions since unionisation efforts began in 2022, including walkouts and protests, as workers seek their first formal contract. The retailer has responded by asserting that it has negotiated in good faith and came prepared to reach an agreement, but the parties were unable to find common ground. REI described the boycott as disappointing and warned that it could harm employees, jobs, and the business overall. The company accused the union of prioritising actions that undermine the financial wellbeing of the business rather than advancing negotiations, cautioning that continued public conflict could jeopardise wages, benefits, and future opportunities. Financial pressures on REI appear to have influenced recent company decisions, with reports indicating plans to reduce some employee benefits and lower starting pay for new hires from July 2026. The ongoing dispute and boycott could have significant implications for the retailer’s operations and reputation, especially given the prominence of the Anniversary Sale, one of REI’s largest promotional events scheduled for 15-25 May. The outcome of this labour conflict will be closely watched by both the outdoor retail sector and the wider cycling community.