Power2Drive South America—LATAM’s key exhibition and conference for charging infrastructure and e-mobility

Power2Drive South America has established itself as the premier exhibition and conference dedicated to charging infrastructure and e-mobility across Latin America. Scheduled for August 25–27, 2026, at the Expo Center Norte in São Paulo, Brazil, the event forms part of The smarter E South America, the region’s largest energy industry alliance. It brings together a diverse range of stakeholders, including manufacturers, suppliers, fleet managers, and start-ups, to showcase cutting-edge charging solutions, battery technologies, and innovative business models driving the region’s sustainable mobility transition. Brazil, as Latin America’s largest automotive market, plays a pivotal role in the region’s e-mobility landscape. The country’s unique energy mix, characterised by one of the world’s cleanest electricity grids alongside a well-established ethanol and flex-fuel ecosystem, has shaped a distinctive approach to electrification. Rather than relying solely on battery electric vehicles, Brazil’s market is expanding across battery electric, plug-in hybrid, and hybrid vehicles, coexisting with biofuel technologies. This hybrid approach reflects the country’s gradual transition and diverse energy strategies. Recent market data highlights significant growth in Brazil’s electrified vehicle sales, with 223,912 units sold in 2025, representing a 9 percent share of the domestic light vehicle market. This surge has been largely driven by increased imports, particularly from Chinese manufacturers, who accounted for 85 percent of electric vehicle sales in 2024. However, the Brazilian government is balancing market expansion with industrial policy by reintroducing import tariffs and promoting local production through initiatives like the Green Mobility and Innovation Program MOVER. Meanwhile, charging infrastructure is expanding but remains unevenly distributed, with a heavy concentration in wealthier regions such as São Paulo. Public transport and fleet electrification are emerging as key drivers of Brazil’s e-mobility growth. São Paulo has taken a leading role, surpassing 1,000 zero-emission buses in its municipal fleet by 2025. Federal investment through the New Growth Acceleration Program (Novo PAC) aims to further support fleet renewal. In contrast, electrification in freight transport is progressing more cautiously, with electric trucks mostly limited to light and medium-duty applications due to cost and infrastructure challenges. Despite these hurdles, Brazil’s long-term potential remains significant, with electricity demand from electric vehicles projected to increase more than tenfold by 2035. Overall, Brazil’s e-mobility market is characterised by rapid growth, strategic industrial policies, and a complex energy transition that integrates multiple vehicle technologies. Power2Drive South America offers a vital platform for stakeholders to engage with these developments and explore innovations that will shape the future of sustainable transport in the region. The event’s connection to global counterparts in Europe and India further underscores its importance within the worldwide e-mobility ecosystem.