SCOTT Motorsport Goggles Continues with Bihr Appointed as Official Distributor in Europe

Bihr has been appointed as the exclusive distributor of SCOTT motorsport goggles across key European markets, beginning in June. This new partnership aims to enhance the availability and reach of SCOTT’s iconic eyewear brand among riders in countries including the UK, Ireland, Germany, France, and several others. SCOTT, with a heritage dating back over 55 years, is renowned for its expertise in action sports optics, particularly in motorsports, cycling, and winter sports, and continues to innovate with new product developments planned for upcoming seasons. The collaboration between Bihr and SCOTT represents a strategic alignment of two well-established companies in the motorcycle and action sports sectors. Bihr, founded in 1974, is a leading distributor in France with extensive experience in rider gear and accessories, servicing a wide dealer network across Europe. Their commitment to rider protection and high-quality products complements SCOTT’s focus on performance and innovation, reinforcing Bihr’s position as a trusted supplier of premium motorcycle brands. Peter Hakanson, President of Bihr, highlighted the shared values between the companies, emphasising the importance of rider safety, confidence, and passion in their approach to product distribution. Meanwhile, Pascal Ducort, co-CEO of SCOTT, reflected on the company’s long-standing tradition in motorsports goggles, noting that this renewed partnership marks a significant step in strengthening SCOTT’s presence and future collections in the motorsports category. Both parties expressed enthusiasm about supporting the motorsport community through this collaboration. The new distribution agreement covers a broad range of European countries, ensuring that SCOTT’s motorsport goggles will be more accessible to riders across major motorcycling regions. This move not only expands Bihr’s premium product portfolio but also signals SCOTT’s ongoing commitment to innovation and leadership in action sports optics. The partnership is expected to bolster both companies’ market positions and enhance the overall rider experience with high-quality, performance-driven eyewear solutions.