Tadej Pogačar's torn Milan-San Remo jersey sells for record amount in charity auction

Tadej Pogačar’s torn World Champion’s jersey from his dramatic victory at Milan-San Remo has sold at auction for a record-breaking €95,100. The jersey, which bore the marks of his crash and relentless effort during the race, was signed by Pogačar and his teammates before being put up for charity. The auction’s proceeds will benefit the Tadej Pogačar Foundation, an organisation dedicated to supporting disaster victims and children facing illness. The race itself was a testament to Pogačar’s resilience and determination. After crashing just before the Cipressa climb, he launched a decisive attack alongside Tom Pidcock, distancing Mathieu van der Poel on the Poggio. Despite his torn jersey, damaged shorts, and a cracked bike frame, Pogačar out-sprinted Pidcock on the Via Roma to claim victory on his sixth attempt at the prestigious classic. The auction, which began with a starting bid of €1,000, attracted significant interest and closed while Pogačar was competing in Paris-Roubaix. In a generous gesture, Pogačar pledged to double the final bid, further increasing the funds raised for his foundation. An anonymous bidder ultimately secured the jersey, making it the most expensive cycling garment ever sold. This record sale highlights not only Pogačar’s status as one of the sport’s leading figures but also the growing appeal of cycling memorabilia in charitable causes. The funds raised will support the foundation’s mission, underscoring the positive impact athletes can have beyond their sporting achievements. The success of this auction may encourage similar initiatives in the future, blending sport, philanthropy, and fan engagement.